B.B.A in Event Management

BBA in Event Management College

The Bachelors in Business Administration (BBA) in Media Management is a Bachelor’s degree program offered in collaboration with Bharathiar University. Being the best BBA in Media, Entertainment and Management College Bangalore is a job oriented Bachelor’s Degree management course. The business administration program in media management aims to provide you with a deeper understanding of managing the media industry which broadly consists of the entertainment, journalism, broadcasting and advertising industry. The course focuses on subjects related to fundamentals of management. BBA in Media, Entertainment and Management is a specialization program which focuses on the domain of media management. Media is one of the means of general communication in the society. Media management is all about applying management techniques and principles within a media enterprise or organization. The course includes the study of Principles of Digital media and Entertainment, Digital Media Enterprise Creation, Social Networking and Digital Analytics, Digital Interactive Technology, Digital Media Production Planning and Social Networking, Digital Media Marketing and Digital Networking Analytics. A course in media management provides you with the tools and techniques that you can use to come up with solutions for effective media management. The course provides you with the necessary insight and perception about each section of the media industry. It’s thus a useful course in learning the basic principles in managing this field.

BBA in Event Management Course DescriptionC

Best BBA In Event Management College BangaloreIIFA Lancaster offers 3years full time the Best BBA in Media, Entertainment and Management course Bangalore. The course has 6 semesters where the student gets introduced to the world of Media. IIFA offers Bharathiar University syllabus which is essentially required in today’s industry. The course includes the study of business economics, mathematics, accounting, computing, business communication, financial management, brand management, event management, advertising, sales promotion, mass communication, public relations, TV production, programming, publishing, etc. You get an exposure to both practical and theoretical aspects of the topics through assignments, project works and workshops

BBA in Event Management course Admission

Eligibility : 10+2 or any equivalent

Duration : 3 years

Course Details

  1. Language-I
  2. English-I
  3. Core – I Management Process
  4. Core – II Business Communication
  5. Allied Paper I Financial Accounting
  6. Environmental Studies #
  1. Language-II
  2. English-II
  3. Core – III Organizational Behavior
  4. Core – IV Advertising Management For Services
  5. Allied Paper II Economics for Executives
  6. Value Education –Human Rights #
  1. Core – V Writing for Media
  2. Core – VI Marketing Management
  3. Core – VII Overview of Entertainment & Media
  4. Core – VIII Introduction to Event Management& PR
  5. Allied Paper III Journalism -Television, Print & Online
  6. Skill based Subject-I Communication Skills I ^(Practical)
  7. Advanced Language (or) Non-major elective-I : Yoga for Human Excellence # Women‘s
  8. Rights # Constitution of India #
  1. Core – IX Human Resource Management
  2. Core – X Event Marketing & Sponsorship
  3. Core – XI Media Laws & Ethics
  4. Core – XII PC Software (MS Office) Theory
  5. Core – XIII PC Software (MS Office) Practical
  6. Allied Paper IV Entertainment Business Management
  7. Skill based Subject-II Communication Skills II ^ (Practical)
  8. Advanced Language # (or) Non-major elective-II : General Awareness #
  1. Core – XIV Brand Management
  2. Core – XV Digital And Social Media Advertising
  3. Core – Core – XVI Broadcast Business Management
  4. Core – Core – XVII Media Planning & Buying
  5. Core – XVIII Advertising & Integrated Marketing Communication
  6. Elective – I Basic Photography
  7. Skill based Subject-III Campus to Corporate ^ (Practical)
  1. Core – XIX Entrepreneurship & Project Management
  2. Core – XX Public Relations
  3. Elective – II Television Production & Programming
  4. Elective – III Project Work & Viva-Voce*
  5. Skill based Subject – IV Soft Skills for Business ^ (Practical)
  6. Extension Activities @ Training Reports
  7. Extension Activities @ Training Reports

BBA in Event Management Career Prospects

Bba In Media, Entertainment And Management College Bangalore


The field of media has lot of job opportunities in sectors such as radio & television production, news agencies, film industry, journalism, advertising, public relations, event management and social media groups. In each of the individual sector there are further opportunities. On completion of the course, students can choose from diverse employment opportunities in the industry such as Film production and distribution companies, Advertising and PR companies, Event and entertainment companies, TV and Radio channels, Celebrity and Sports management Companies. Graduates are hired at different capacities such as Writer, Digital media Consultant, Social Media Analyst, Media Planner, Media Operations Lead or Teacher.

Top recruiting organizations i

  • Technicolor
  • Cotton blossom India Pvt.Ltd
  • Rose Creations
  • Adobe
  • MPC
  • EFX
  • Criya Innfotainment
  • Technicolor
  • Amazon
  • Prism and Pixels
  • White Lotus Studios
  • Varnam Creative Studios
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