Course - Overview
“Journalism is what maintains democracy. It’s the force for progressive social change” Journalism is an ideal field for individuals who are interested in finding, analyzing, writing and reporting a story in the form of words. IIFA’s Bachelors degree in journalism prepares students with practical and marketable skills to work on challenging projects and thereby to get a strong sense of achievement. BA in Journalism is a Four years degree programme and it’s affiliated to Bangalore University. The industry based curriculum greatly helps students to learn about the Nature and scope of journalism, process and function of communication, print media, Audio visual media, Media laws, News writing and reporting, Media Management, Advertising & Public relation and etc. Since media and entertainment has a greater scope, our lecturers motivate every graduate to communicate effectively and help to improve their writing and editing skills to advance level. Through IIFA’s International Placement Cell, graduates can get into different departments of journalism such as marketing, technical, editorial, production, VT editors, and few more.
Introduction to Communication and Media| Kinds of Communication| Basic models of Communication| Media Mass Communication| Media for Communication
Introduction to Print Media| Functions of journalism| Brief history of Indian Journalism| Kannada Journalism| Review of Newspapers and periodical content
Brief history of Radio| Types of Radio Programs| A brief history of Television | Types of Television Programs| History & Development of cinema|
Concept of Freedom of Press| Freedom of speech & expression| Media laws| Press council of India
Introduction to Reporting| News structure| Qualification of Reporter| Techniques and Methods of writing Interview stories| Press Conferences| Introduction to Editing | Functions of newsroom | Principles of Editing | Qualifications & responsibilities of Editor | Headline writing | Newspaper Design and Layout
Introduction to Media Management | Newspaper ownership | Problems and prospects of newspaper Industry in India | Starting of TV Channel and Radio station | Study Tour | Introduction to Advertising | Function of Advertising agencies | Brand Positioning | Nature and scope of Public Relation | Public Relation Tools
Introduction to Advertising| Function of Advertising agencies| Brand Positioning | Nature and scope of Public Relation| Public Relation Tools
Media Issues & Development| Ideology of the Media| News writing & reporting | Routine & Specialized reporting | News reporting professionalism
Our 360 comprehensive learning-based model opens up multiple avenues and opportunities for students.